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Following
the 2004 near victory for keeping the money in Nebraska, 2006 saw
Boyd Casinos of Las Vegas try to edge out local gaming forces and
run its own petitions. In response some of the local gaming
forces circulated a petition to at least modernize keno. The
Boyd Petition was stopped in the courts because Boyd had not waited
the required 3 years. The effort to modernize keno
failed because it did not have broad appeal. 2006 proved to be
a pro-gaming train wreck setting back the cause of conserving
Nebraska resources years.
Now
there comes a beacon at the end of the tunnel from a most unexpected
place, Norfolk, Nebraska. Norfolk is known as a conservative,
Republican, fundamentally religious community that had long scorned
gambling. In 2007, polling indicated that any effort to
introduce even a modest form of gambling, keno, would fail miserably
at the polls. Then in less than a year the world changed and
in May 2008 Norfolk voters approved by 58% majority an expansion of
gambling in that city. The policy reversal did not stop
there. The normally conservative City government sought bids
to conduct its new keno game. Not only did the City Government
set up a keno operation, it employed a contractor that promised to
use sophisticated marketing to get the people of Norfolk to gamble
and gamble with intensity. Contractors offering a milder
approach were rejected. The selected contractor, confident of
its ability to rev-up gambling in Norfolk threw in a $100,000
bonus. The City is planning on using its big new revenue
stream to enhance recreational facilities.
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Keep
the Money in Nebraska! |